About Us
Our Story
Every business has a beginning—ours started with a surprise laser machine, gifted by my husband who said, “It’s time for you to start working again.” With no laser experience but a love for wood and a passion for seeing plain pieces come to life, I dove in headfirst. What began as a curious experiment in our garage soon turned into a serious passion for precision, creativity, and design.
Over time, Crafts by Laser has grown far beyond those first small projects. Today, we partner with corporates, hotels, and retail outlets, delivering everything from bulk branded items to bespoke creations, all with the same care and attention to detail as our very first pieces. Every project is an opportunity to push ourselves, raise the bar on quality, and turn ideas into reality.
While our roots are personal and hands-on, our approach is professional and dependable. We love what we do, and we love helping businesses and individuals alike bring their visions to life with precision, style, and impact.
Our Values
Creativity & Innovation
We bring imagination and fresh thinking together, transforming ideas into standout creations — no matter the scale — with impact, originality, and style.
Quality & Precision
Every project is crafted with care and meticulous attention to detail, ensuring consistency, accuracy, and the highest standards of workmanship
Personal Touch with Integrity
We combine reliability with a warm, people-focused approach, building lasting relationships and ensuring every client feels valued and understood.
Consistency & Style
From concept to completion, we deliver a cohesive, polished result that blends creativity with timeless design.
Value-Driven Excellence
We balance creativity and quality with cost-effective solutions, ensuring that our work is not only striking but also delivers real value.
Our Team
At Crafts by Laser, we’re more than just a business — we’re a family. Guided by creativity, precision, and care, we work closely with our clients to deliver products that not only meet but often exceed expectations. Every project is personal to us, and we take pride in combining top-quality craftsmanship with a friendly, professional approach.
Michelle Norman
Director
Michelle keeps the business running smoothly, blending efficiency with a personal touch while driving new opportunities and lasting client relationships.
Kelvin Norman
Laser Operator
Kelvin, our laser specialist, ensures every cut and etching meets the highest standards. With skill and precision, he pushes the limits of what our machines can do.
Tyron Norman
Quotations & Design
Tyron works closely with clients to prepare accurate, cost-effective quotes. Blending creativity and precision, he brings designs to life with professionalism and care.